Ketel One®, has been inspired by over 300 years of distilling tradition, expertise and savoir-faire. This is produced to exacting Nolet specifications. Nolet Distillery’s alcohol brand Ketel 1 Jenever has become the market leader in the premium segment. To strengthen the brand’s position, the identity needed to be updated with the main design focus to solidify Ketel 1 as the premium genever specialist. The oldest of these is the original coal-fired 19th century Distilleerketel No.1, which gives Ketel One its name. The resulting pot still distillates are charcoal filtered, rested and blended into a rich and full-bodied Master Pot Still Batch. The kettle visual represents the authentic feel, craftsmanship and excellent product quality which has been the heart of the company since 1691.
One of the best known Jenevers in Holland but the distillery is generally better known for its vodka production by the rest of the world. The name and flavor characteristics are due to the traditional boiler in which the gin is distilled a second time with juniper berries and herbs. Clear transparent, with a full aroma of juniper berries and malt and a fresh taste.